Larong Pinoy As Brand Below-The-Line Promotions

Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.

Magna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.

CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.

Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.

IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS.

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.

There will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.

IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

In the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.

COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.

JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.

We’re reviving a cultural treasure with a heritage equity.

We’re instilling patriotism & family bonding among youth & adults.

We’re bringing livelihood among retailers and local vendors.

It’s an advocacy with an economic paradigm.

TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT THE LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

Larong Pinoy As Brand Promotion Activity from Magna Kultura Foundation

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FOR INQUIRIES ON THE LARONG PINOY PROGRAM

Contact: DICKIE AGUADO, Executive Director – Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  / Suntel +63 922 8990026  /  Landline Tel No. (632) 514-5868

 

Pinoy in Thoughts, in Words — and in Games!

In this technology-driven world where almost everyone – including children – practically live a virtual lifestyle, only a handful of those who are aware of indigenous street games remain.

Dickie Aguado, Executive Director - Magna Kultura

MANILA BULLETIN FEATURE STORY   (Re-posted with lay-out enhancements) 
By Rachel C. Barawid, MB News Reporter

In this technology-driven world where almost everyone – including children – practically live a virtual lifestyle, only a handful of those who are aware of indigenous street games remain.

After school or during weekends, children retreat to their own little world — watching TV shows for hours on end, or playing computer games at home, at internet shops, or malls.

Left with a little choice, modern-day parents usually join their kids and succumb to the lure of technology for the purpose of bonding.

But are these children losing the real joys of childhood to temporary happiness afforded by computer games?

 

STREET GAMES VS. COMPUTER GAMES

“Ang mga lumaki sa computer games, walang kababata, walang kalaro. Meron lang sila ka-chat. They are usually couch potatoes who may even have a hard time accepting defeat,”…

View original post 1,236 more words

 

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